Limit Break buys $6.5m Super Bowl ad

After raising $200m for his blockchain game company Limit Break, Gabe Leydon has announced an NFT ad that will run at next year’s Super Bowl.

Blockchain game company Limit Break has purchased a $6.5m ad at the Super Bowl LVII promoting its new game, DigiDaigaku.

The company, founded by former CEO of Machine Zone Gabe Leydon will show off its latest game in a 30-second ad slot at the championship in February 2023.

The ad will feature an NFT collection in a Web 3.0 experience designed to grow the community.

“I believe it’s going to be the first full-featured NFT branding ad in the Super Bowl, which we’re really excited about.

“It’s definitely going to be new that’s for sure”, Leydon said.

Although this is Leydon’s third Super Bowl ad, it’s a first for a blockchain gaming community to have its ad viewed by more than 50 million live viewers and tens of millions of online onlookers.

“I don’t believe anyone has done something quite like what we are planning in a Super Bowl commercial”, he added.

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Written by Isabella Aslam


Isabella is an experienced writer in B2B and B2C journalism. Alongside crypto, Isabella writes and discusses the topics of relationships and psychology. Isabella holds a first-class degree in music journalism and often interviews electronic artists and DJs.

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