Kick tries to balance edgy entertainment with ethical responsibility

Kick streamers like Adin Ross, with 1.2m followers, engage in controversial stunts, including sexual comments towards minors

Streaming platform Kick.com has come under scrutiny for its increasingly controversial content, earning it the label of “a playground for degenerates” from Australian media outlet The Sydney Morning Herald.

Founded by Australian billionaire Edward Craven and his business partner Bijan Tehrani, Kick has grown rapidly, attracting both viewers and content creators worldwide.

The platform, which boasts 152,000 active channels and millions of hours of live content, has gained attention for its edgy entertainment, including streamers who engage in behavior considered inappropriate or even predatory. Despite claims of enforcing safety measures, Kick has faced criticism for allowing content that crosses ethical boundaries.

Streamers on Kick, like Adin Ross, who has over 1.2m followers, often push the envelope with controversial stunts and interactions. Ross, known for his provocative content, has been involved in instances where sexual comments were made toward underage individuals during live streams.

Other streamers associated with Ross, such as Cheesur, have also faced allegations of inappropriate behavior, including making sexual gestures towards minors.

While Kick claims to prioritize safety and moderation, critics argue that the platform lacks adequate enforcement of guidelines, leading to a culture where explicit and potentially harmful content thrives.

The company's approach to content moderation has drawn comparisons to other platforms like Twitch, with some suggesting that Kick is more lenient towards controversial content in order to attract creators.

Despite facing criticism, Kick has defended its content moderation policies, emphasizing a commitment to diversity and compliance with regulations. However, incidents such as streamers making inappropriate comments and engaging in risky behavior continue to raise concerns about the platform's oversight.

For example, controversial streamer Jon “Zherka” was temporarily suspended from Kick due to a contentious clip showing him engaging in flirtatious behavior with an individual on Omegle, who turned out to be 16 years old. Despite Zherka's claims that the ban was for hate speech, his actions clearly violated Kick's Community Guidelines, resulting in the suspension.

In response to allegations and controversies, Kick has taken steps to address specific issues, including updating community guidelines to prohibit sharing content involving minors.

However, some streamers who have faced suspension or bans on the platform have been allowed to return after periods of suspension.

As Kick grapples with ongoing scrutiny, its founders maintain optimism about the platform's future profitability and commitment to creating a safe online community.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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