Kick quadruples viewership as gambling streams soar

In June, the "Slots & Casino" category accumulated over 15m hours watched, indicating a 14% month-on-month increase

Kick, the up-and-coming streaming platform positioning itself as a challenger to established platforms Twitch and YouTube, has seen soaring popularity in the gambling streaming category.

Recent reports for June 2023 reveal a staggering surge in watched hours for casino and slots streams, solidifying Kick's position as a leading platform for gambling enthusiasts.

In June alone, viewers spent a record-breaking 15m hours immersed in the world of online gambling on Kick. This represents a significant 14% month-on-month increase, indicating the growing appeal of casino streaming on the platform.

The rise in viewership aligns with Kick's strategic move to welcome crypto-first operators after Twitch banned popular gambling platforms such as Stake.com, Roobet, Duelbits, and Rollbit last year.

Recent reports for June 2023 also indicate massive overall growth for Kick, as the number of active streamers quadrupled, and total hours watched surged by an impressive 44%.

This remarkable surge in users and viewership can be attributed to several well-known streamers who decided to make the switch to Kick. Notable figures such as Ninja, Amouranth, and xQc mesmerized their audiences with captivating content on the platform.

The arrival of these established streamers also brought along their loyal fan bases, resulting in a substantial increase in Kick's audience numbers. For instance, xQc managed to accumulate nearly 3.6m hours watched after just a few streams on Kick.

The platform's popularity was further cemented when renowned rapper Drake hosted a livestream on Kick, attracting over 105,000 peak viewers. In addition, popular streamer Adin Ross achieved a remarkable milestone on Kick, reaching nearly 190,000 peak viewers during a joint stream with Andrew Tate.

Analyzing the most popular categories on Kick in June, “Just Chatting” took the top spot with a staggering 27.7m hours watched, demonstrating its immense popularity among viewers. The “Slots & Casino” category followed in second place. 

Interestingly, Kick's growth was not limited to just streamers and viewers. The platform also introduced a new feature that allows users to block gambling streams, providing viewers with more control over their content preferences. According to co-founder Ed Craven, this move aimed to reduce unnecessary exposure to gambling-related content and prioritize viewer experience.

With a rapid increase in active streamers, going from 5m to an astonishing 12m signups in just one month, Kick's financial success has also been evident. The platform generated an impressive revenue of $5,000,000 through subscriptions alone, showcasing the platform's immense potential.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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