Invincible GG lauds success of mobile horse racing game Owner’s Club

Grade 1 horses are averaging $1,250 in the platform’s secondary market.

Mobile horse racing game Owner’s Club has been a massive success during the initial beta launch of the title, according to AI-powered virtual sports operator Invincible GG.

Owner's Club enables players to acquire AI-powered NFT horses, combining horse racing knowledge and skill gaming for live player-vs-player competitions.

These intelligent horses are managed by owner-players and compete in real-time based on innate abilities, genetic traits, learned skills and tactics. Players develop each horse's core abilities through gameplay, allowing specialization for specific race types.

Horses can be acquired in-game, as NFTs in the Owner’s Club marketplace, or through breeding. Standard and premium in-game horses are available for purchase with in-app currency, while NFT horses can be obtained through drops or auctions on the marketplace. Free-to-play horses are also available.

‘Overwhelming’ response

The response to Owner's Club has been overwhelmingly positive during the beta launch, with an average of 392 NFT owners playing daily (nearly 80% of Invincible GG's subscription list) and an average price of approximately $1,250 for grade 1 horses in the secondary market.

Players raced 693 NFT horses during the beta and purchased an additional 3,514 non-NFT horses within the two-week trial, averaging 17 horses owned by each player.

Players were highly engaged, participating in an average of 180 races per week and spending an average of four hours daily playing.

“Witnessing the excitement that Owner’s Club has brought our first group of players is truly humbling,” said Invincible GG founder and CEO Jonathan Strause.

“We set out to create an experience to thrill and excite horse racing fans, gamers, and fantasy sports players alike. The positive reception to the beta is a testament to our talented team's hard work and creativity.”

Registration for the next round of public beta is available now at

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Written by Hannah

Hannah is editor of and has almost 15 years experience in journalism, including reporting on law, TV, gambling, crypto and alternative finance. She is particularly interested in the future of money, the transition of gambling from 'vice' industry to mainstream entertainment and the application of blockchain technology to wider society.

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