Inter Milan prepared to cut off DigitalBits this Christmas

Inter Milan is preparing to remove the DigitalBits logo from the front of its shirts in January unless the cryptocurrency company starts stumping up its sponsorship cash.

The Serie A side only agreed the deal with DigitalBits in the summer. However, Italian publication Gazzetta dello Sport is already reporting the partnership could be a short one.

Dire financial circumstances caused by the crypto cash have seen DigitalBits fail to make its payments, with the firm’s deal with fellow Serie A side Roma also facing the same issues.

Now it seems Inter Milan could cease promoting the crypto brand when domestic football returns after this winter’s World Cup unless payments are brought back up to date.

Crypto Gambling News reported the deal could be in trouble back in August and it’s believed Inter Milan are now working hard behind the scenes to fine a new front-of-shirt sponsor.

Failing that, the Italian side could play with a charity in DigitalBits’ place much like Barcelona did when agreeing a deal with UNICEF.

DigitalBits is an open source blockchain on which any asset can be tokenised including NFTs and has previously worked with David Beckham as an ambassador.

According to Italian football finance publication Caldi e Finanza, the value of DigitalBits has dropped 98% over the past 12 months.

Inter Milan have made a disappointing start to the Serie A season having lost three of their opening seven games, a run of results which leaves them five points off the pace.

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Written by David

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