Moving forward, Greentube will be able to introduce exclusive games adapted from the company’s land-based segment, which have already proven a success in the Italian market. Greentube is looking to cement its position in Italy after driving a first foray in the country back in 2018.
The news is the latest boost for Novomatic’s Greentube, which earlier this year acquired a stake in Cashbet Coin. Since the acquisition, Cashbet Coin has been rebranded to Casino Betting Coin, and enjoyed a major increase in value.
According to the company, its bid in the Italian market has proven a success. 888casino will benefit from a variety of games, including Lucky Lady’s Charm deluxe and Dolphin’s Pearl deluxe, along with Book of Ra deluxe, another beloved top-shelf product by Greentube.
Commenting on these developments, Guy Cohen, SV for B2C at 888 said that the company remained committed to introducing entertaining and highly-engaging content “With the addition of Greentube’s premium games portfolio to our Italian platform, customers can enjoy a variety of titles. We are excited by this partnership and look forward to building on it.”
This is yet another market in which Greentube and 888 have been able to secure closer ties. The companies previously released products together in Sweden, along with several other prominent legal jurisdictions.
Greentube CFO Michael Bauer had this to say in an official press statement. “888 is one of the biggest brands in the industry and our successful partnership has enabled us to reach a wide player base in the regions we have entered together.”