takes an in-depth look at’s white paper as it sets out to bring a brand new vertical to blockchain gaming with its new “bet & own a piece of the track concept”.

Having come out of the blocks with an engaging white paper earlier this year, has been ramping up its development work and token sale events over recent months. So, with an imminent launch on the horizon, expected by the end of 2019, we thought it’s a good a time as any to have an in-depth look at the project and its plans to bring a unique gambling proposition to the blockchain gambling community.

The project in brief

Simply put, claims to be the “first horse racing gambling dapp on Tron Mainnet”. It wants to leverage the global support for the one of the world’s most loved, cross-border pastimes in horse racing, in a gambling capacity. It aims to do this by allowing players to bet on virtual horse races and earn a stake of the tracks they race on in the process.

The virtual racing vertical, including horses and greyhounds, is showing the biggest gains in market size in recent years in traditional igaming, it claims, and therefore there is a ready-made demand for a blockchain powered, distributed platform that it wants to deliver.

TronHorses summarises its initial offering as an in-house developed platform, based on Tron and TRX, but with other cryptocurrency swaps available on-site. This will allow for regular and distributed horse races with a full audit trail for each, as well as distributed bet processing, potentially allowing for operators to join the network in the future. This is all underpinned by technology that prioritises speed and reliability to deliver the “future of fair online gaming and gambling.”

Why Tron?

The white paper goes to great lengths to explain why it has chosen Tron for its base blockchain. Speed, it appears, is the primary goal. With Tron capable of processing 2,000 transactions per second, lag won’t be an issue for its gambling experiences and players will be able to bet, watch and win in effectively real-time. Bitcoin, it states, is slow and cumbersome, and would not be able to match the efficiencies required for its complex ecosystem.

Size of market has also attracted TronHorses to the Tron network. The blockchain saw $1.6bn of gambling turnover in the first quarter of 2019, the period prior to the white paper launch, and with an estimated 432,000 users at the time, it’s certainly got the mass market growth potential required for a hugely scalable operation. Uniquely perhaps to Tron, 64% of its dapps involve some element of gambling and so a new virtual racing offering will be recognisable enough for immediate engagement.

TronHorses claims its games are aimed “at the soft end of the market – the mass market”. This statement puts great faith in the Tron blockchain to maintain its position, or even build on it, in the search for wider adoption outside the current early adopter blockchain community. From our experience at, this is not farfetched and having reviewed many dapps in the space, Tron has the speed and usability that could entice the traditional gambler over to the decentralised sector.

At the races

Little has been shared to date in the form of imagery from the races so whether we’re to expect a 3D experience, or something more instant and straightforward as we tend to see from Tron gambling dapps, remains to be seen.

The details we do know about the ecosystem are that each race will consist of eight horses, with the possibility to bet on ‘win’ or ‘place’ options in TRX, with the potential for more betting choices in the future such as Trifectas.

Successful bettors will, as expected, receive their winnings back in TRX, but what makes this project unique is the track ownership element. Anyone who bets on any race, whether they win or lose, will mine TronHorses’ proprietary TRC-20 token, WINNA, giving them a stake in the track they bet on, allowing them to earn revenue from future races on it.

An initial supply of 100,000,00 WINNA will be available, with five million to buy in a pre-sale set to end by November, and with regular burn events depreciating the supply of the token and appreciating its value, even regular losers will have a shot at a profitable secondary income in the longer term.

The four tracks that will be available at launch will be the low-staking Sha Tin in Hong Kong, requiring just a 10TRX minimum bet, Longchamp (100TRX), Royal Ascot (1,000TRX) and the high roller track, Melbourne’s Flemington racecourse, requiring 2,500TRX for a seat at the table.

As with other popular Tron gambling dapps, TronHorses will offer a community focus, featuring the ‘StableChat’ function which will allow for instant chat between punters on-site, while users can also level up their seniority by mining more WINNA, rising through the ranks to earn nametags such as ‘Apprentice’, ‘Senior’ and onwards to ‘G3’, G2’ or the expert ‘G1 racer’.

If this is all laid out in an aesthetic, functional means, the simple yet strong concept is likely to have the mass appeal it seeks, bridging those looking for a casual gaming experience and those with a passion for horse racing and the big thrills that come with winning and owning their very own virtual track.

The commercials

The white paper lays out an in-depth outline of what it aims to achieve and how it is to go about doing this, and many of the familiar channels are listed in its marketing section. Multiple languages will be available, likely targeting the English-speaking at launch with Russian, German and French offerings to follow.

It will also set out to build to its brand through engaging Youtube and Twitter influencers, a move that may have its setbacks knowing the stance on gambling in such regulated environments.

Medium and Quora presence, retained PR agencies, referral programs and ongoing social competitions, which it has already started, are also listed as ways to market and with the integration of on-site advertising banners, paying out to WINNA holders, it appears the team has a variety of feasible options to achieve the mass appeal it seeks.

In terms of budgets, a 45% token sale allocation to software development seems in keeping with other white papers in the space; without extensive functionality and a seamless user experience, no end of marketing will retain players for the long term.

With a further 20% attributed to both business development and marketing functions, its financials, at this stage, are recognisable and seam plausible but we’d expect more to follow, and in more detail, after the pre-sale and crowd sale stages conclude.

Who are they?

TronHorses’ white paper claims that the team consists of “impressive experts in the gambling and blockchain industry as well as several business and tech enthusiasts.” The project is headed up by Cameron Jackson as CEO, who comes from a background in marketing, community-building and domain investment around smart contracts, and Jeff Geaney, COO, who adds SEO and blockchain development experience.

With Mike Fiat at CTO adding much-needed ICO and token development expertise, TronHorses looks to have the software construction and marketing experience, but whether they can translate that into a first-rate gaming dapp remains to be seen.

A passion for horse racing, though, is apparent throughout the team and should they bring the excitement of the global sport of they love to the decentralised world then they’re surely onto a winner.

TronHorses is aiming to be first past the post with its ‘bet & own’ concept, and with an informative white paper laying out clear, achievable goals and a team that appears to the know the challenges that come with a dapp launch, there is no reason why they shouldn’t make it, so long as they clear a few sizable hurdles on the way.

The world’s leading portal for cryptocurrency and blockchain gaming

Follow on Twitter