SG Digital SVP Digital Gaming Dylan Slaney said platforms like Netflix, and other parts of the entertainment industry, have lessons to teach the traditional and blockchain gaming industries.
Speaking to CalvinAyre's Becky Liggero Fontana, Slaney argued that while gambling is sometimes seen in a poorer light than other recreational activities, it should be regarded as entertainment.
In other words, he elaborated, gambling is competing against the likes of Amazon Prime, Xbox, PlayStation, and Netflix for consumer attention.
He focused on how streaming giants and entertainment platforms have lessons to teach gambling. It's all about retaining consumer attention, he argued, and these entertainment giants have done a great job.
He said that Netflix, for example, manages to personalize and tailor the experience, two important ingredients for success.
By curating gambling experiences, Slaney said, the gambling and igaming industries can create experiences that feel far more rewarding to the players.
When asked how the gambling industry can make this transition, Slaney noted that players have favourite games and that loyalty within the gaming industry already exists.
Based on Scientific Games data, players have five to 10 games they spend most of their time on and for varying durations of time. Players will try games that are new and then move on if they don't like them, though.
However, Slaney is convinced that building loyalty is quite feasible. He said that gambling is a data rich industry and as such it can be much more insightful.
He also discussed the power of blockchain in the igaming industry and the regulatory headwinds ahead.
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