Following a busy quarter, FunFair has published its plans for the rest of the year, with a particular focus on product, games and marketing.
The organisation is looking to build upon this with an ambitious schedule to close out the year.
On the product front, new promotional areas will be integrated into casinos, alongside blog support and other marketing elements.
FunFair also said it is exploring the possibility of bringing exchange functionality directly onto the platform.
New games releases will also be rolled out in the quarter, including third-party content from Big Wave with a version of Cho Han targeted at the East Asian market. FunFair added a new simplified slots title “will offer an alternative to our in-house content”.
Meanwhile there will be a strong focus on player acquisition, with a new headline promotion.
“Q4 is all about acquiring new customers to drive daily and monthly active users, FunFair said.
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