FunFair has launched its first, fully external white-label casino, with the RakeTheRake-operated brand CryptoCasino.com going live.

In a statement, FunFair said the new casino would gain instant access to FunFair’s audience of 65,000 FUN token holders.

RakeTheRake, an established affiliate network, will also look to draw new players to the platform through its own affiliate program.

CryptoCasino.com marks RakeTheRake’s first move into the online casino space. For a limited time, new players will receive up to $60 worth of FUN to use on the platform.

“Becoming FunFair’s first white label with Crypto Casino gives us great satisfaction,” said Karim Wilkins, founder and CEO at RakeTheRake.

“We’re extremely confident in our brand, the platform and the innovative affiliate technology, and we can’t wait to take CryptoCasino and its players to the moon.”

FunFair co-founder Jez San OBE added: “Crypto Casino’s launch is a major landmark on the FunFair roadmap and we’re excited to partner with expert marketeers in RakeTheRake who will drive further adoption to our gaming ecosystem.

“We continue to update our platform to ensure it’s as user-friendly for those with and without crypto knowledge and working on the next steps with RakeTheRake and its Crypto Casino players will confirm our position as the leading blockchain gaming provider.”

FUN was trading up around 6 percent today at $0.006415, for a market cap of around $42m.

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