The pioneering blockchain casino supplier reiterated its determination to continue bringing quality crypto solutions to the masses with its latest integration of card payment technology, in partnership with payment processor MoonPay.
The company reminded that for its Q2 update, FunFair underlined the importance of payments and marketing as two of the main criteria to drive further adoption and help boost the profile of blockchain technology in general.
FunFair is convinced that by relying on these two elements of its branding strategy, it would be able to make its unique Guaranteed Fair gaming solution available down more avenues, including operators, affiliates, players, and even game developers.
Exciting times, FunFair launches FIAT to crypto card payments.
We've integrated Moonpay as our cryptocurrency payment provider and simultaneously removed the need for customers to pay GAS fees 👍https://t.co/sSpf1LYDvb#guaranteedfair #blockchain pic.twitter.com/PurwHdXz24
— FunFair Technologies (@FunFairTech) April 21, 2020
At the same time as incorporating card payments, the supplier has also removed a major point of onboarding friction when it comes to opening and closing game sessions, namely the requirement to pay blockchain network fees (GAS) in a second cryptocurrency, ETH.
In its ‘Death to GAS’ campaign, players need no longer hold Ether as well as FUN to play games, with the house assuming the cost of network fees and processing them in the back end.
Together, card payments and gas redundancy should ensure onboarding and gameplay processes run far more smoothly and reduce the complexity of those looking to source FUN gaming tokens at its partner casinos, such as CasinoFair.
Speaking on the occasion, FunFair Technologies Europe Ltd. CPO Fred Kessler said that the move constituted “a major milestone for the company,” and continued:
“We’re focusing all our efforts on payments and marketing to improve the customer journey and adoption to our blockchain gaming platform.”
Kessler added that the choice of MoonPay as a payment processor has been welcomed by FunFair. Meanwhile, MoonPay CEO Ivan Soto-Wright shared his opinion that blockchain games have a potential to drive further cryptocurrency adoption.
He noted that retail demand for cryptocurrencies has already been growing at a good clip and that MoonPay was happy to work with another key player in the industry.
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