FunFair believes in incremental innovation to keep content fresh

COO Lloyd Purser spoke about FunFair Games' position in the slot space. He noted that FunFair was a bit of a chameleon, developing quality slot products, but not focusing on them exclusively.

Instead, the brand is aiming for a new genre of multiplayer games that will appeal to Gen Y and Gen Z audiences. So far, FunFair has amassed 4,000 players as of end of September, with the network continuing to grow.

Funfair is due to deliver the first of its unique new games in the first quarter of 2021, with the Slots Festival proving an important opportunity to showcase what the developers have been able to come up with.

A lot rides on FunFair being successful, as the company already has several recognised slot solutions and a proprietor casino platform.

Yet, the future promises to be much more entertaining, with the studio developing “community-driven, multiplayer” games that will be a great compliment to any existing operator's portfolio.

FunFair isn't afraid of making big changes. In fact, Purser believes that the success of content lies not in overnight makeovers and big releases, but incremental innovation that is executed in stages, so that content remains fresh and relevant.

Purser noted that the market was already well-served by slots studios, and thus questioned the need for another. FunFair is pushing ahead with its multiplayer games strategy and expects three big titles delivered sooner rather than later.

Just like skill-based games, though, the adoption of these titles may take a while. Purser is convinced that FunFair is on the right track, and so are we.

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Written by Barney


Barney is co-founder of When not at work he can usually be found behind a Nikon. He's won numerous international competitions for his photography and volunteers as a content creator for aid organisations in Africa.

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