FTX tried to secure $100m Taylor Swift deal months before its collapse

Crashed cryptocurrency company tried to sign the popstar as part of an NFT ticket partnership.

Pop sensation Taylor Swift has swerved a potential ticketing nightmare, according to the Financial Times, which claims she was in talks with FTX just months before the company collapsed.

The cryptocurrency exchange is currently going through bankruptcy and battling several court cases, but it is claimed its founder Sam Bankman-Fried had made it to “the late stages of negotiating”.

A $100m deal was reportedly on the table for Swift, with FTX looking to sign the singer up as part of a sponsorship partnership tied to an upcoming tour.

Swift is currently preparing for her Eras tour and the arrangement was said to have included concert tickets minted as NFTs. FTX did similar during Coachella.

Bankman-Fried is reportedly a big Swift fan and it would have followed a string of high-profile deals the crypto entrepreneur had secured with the likes of Steph Curry and Shaquille O’Neal.

Senior executive Claire Watanabe was also rumoured to be a “driving force behind the pursuit of Swift”.

However, FTX US president Brett Harrison and others felt the deal was too expensive, with an unnamed source implying that front-of-shirt partnership with a football club would cost the same.

Unfortunately for Swift fans the tour has had its own issues without the involvement of FTX after unprecedented demand saw Ticketmaster crash and sales subsequently shut down altogether.

Looking for your next crypto casino? Check out: Bitcasino, Gamb.co or FortuneJack.

Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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