Football legend Alessandro del Piero to attend Korean Blockchain Week 2023

Del Piero will be at the event to discuss Web3 with Chiliz CEO Alexandre Dreyfus 

Football legend Alessandro del Piero will join Chiliz CEO Alexandre Dreyfus to discuss how Web3 is leveling up the fan experience in a moderated face-off.

The discussion will take place at the upcoming 2023 Korean Blockchain Week (KBW) which this year is hosted at the Shilla Hotel in Seoul.

Del Piero – who played more than 500 times for Juventus – knows exactly how to get fans entertained and the former Italian international will be on hand to promote Chiliz.

The sports-focused blockchain company engages fans through tokens used on the fan engagement platform and currently works with some of the biggest clubs in football.

These digital asset tokens unlock benefits for owners of their favorite team. Whether it be voting, earning VIP rewards, seeing exclusive content, or gaining behind-the-scenes access.

To obtain fan tokens, users first need to purchase Chiliz's CHZ token. So increased fan token demand also drives up the underlying CHZ value.

As part of the marketing for Chiliz‘s upcoming appearance at KBW – the firm has eliminated all trading fees for its ChilizX fan token exchange for the remainder of the month.

However, Del Piero’s ability to bring adoption of the token to the masses will need to work as CHZ prices have sunk over 70% in the past year and show little signs of recovery. 

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.