FIFA announces four new blockchain games

The new set of games aims to "entertain and engage a wider group of fans".

FIFA has announced its inaugural gaming project since its partnership ended with the video game developer EA Sports.

Ahead of the 2022 FIFA World Cup in Qatar, the football organization has introduced “a portfolio of new future-focused web 3.0 games”.

The four new blockchain-based games are designed with the future of digital engagement in mind”.

The first named Altered State Machine includes an artificial intelligence (AI) League that demonstrates a “four-on-four” casual football game with AI characters for players to own and coach with the option to “trade and collect within the game”.

The second game named Uplandme is a collaboration with blockchain-based metaverse Upland where players can collect “official FIFA World Cup digital assets” including video highlights.

The third game targets “football fandom” with a “highly engaging casual social prediction game based on football cards”, named Matchday.

And lastly, Phygtl, is a fan engagement mobile app designed to create an “immersive experience” for gamers to play with “the mission to co-create the global first fan generate digital reward”.

FIFA chief business officer Romy Gai said: “This is a hugely exciting group of partnerships that we’ve entered into as we embrace a new, digitally-native football fan and engage with them in the spaces that we know they are already active within.

“As we continue to build our gaming strategy long into future, it’s certain that web 3.0 will have an important role to play, and this marks the start of our journey.”


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Written by Isabella Aslam


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