Esports Team Heroic names Thunderpick Exclusive Global Betting Sponsor

Danish esports team Heroic has teamed up with Thunderpick, a crypto betting platform, which will see the two companies work on groundbreaking marketing partnerships designed to increase their commercial footprint and raise awareness for their respective products.

Under the terms of the partnership, Thunderpick has been named the Exclusive Global Betting Sponsor for Heroic, and specifically for the organization’s Dota 2, Counter-Strike 2, and SIM racing teams.

The pair hope to “revolutionize” how esports fans engage with the team and share new experiences. This partnership also comes on the tail of a $1m prize pool tournament announced by Thunderpick.

The event, the Thunderpick World Championship 2024, will be hosted from April through October and has already attracted a crop of prominent CS2 teams, among which are Complexity, Wildcard, and Nous. Commenting on this new opportunity, Thunderpick Head of Strategy, Kelly Sanders, had this to say:

“Partnering with Heroic, a team known for its leadership and success across various esports titles, is a significant milestone for Thunderpick. We're looking forward to supporting Heroic's journey, cheering them on at Thunderpick World Championship 2024, and making awesome innovations in the esports space together.”

Heroic and Thunderpick are banking on this partnership to exceed seasonality with the companies looking to elicit a strong response from tech-savvy customers who may be interested in both cryptocurrency and electronic sports, and achieve mutually beneficial cross-selling opportunities between the sectors.

Looking for your next crypto casino? Check out Mega Dice or FortuneJack!

Written by

Similar News