Empoli FC embraces tokenization with Wov Labs collaboration

Smart tags embedded in team jerseys offer fans exclusive content and insights

Empoli FC, a renowned Italian soccer club, has joined forces with multi-chain tokenization platform Wov Labs to introduce cutting-edge web3 technology into the sports world.

This collaboration aims to redefine how fans interact with the team by leveraging tokenization on the VeChain blockchain.

With a history dating back to 1920, Empoli FC has set its sights on pioneering fan engagement through innovation.

Starting from the upcoming season, the club will integrate smart tags developed by Wov Labs into every jersey, seamlessly embedding them into the fabric. These tags will be linked to a secure Digital Passport stored on the blockchain, each associated with a unique NFT.

By tapping on these smart tags, fans can access exclusive content and gain insights into their jerseys' authenticity, production details, and sustainability credentials. This integration of technology promises to enhance the overall fan experience, offering a deeper connection to the club.

Through tokenization, Empoli FC aims to activate what they term as “Experience 3.0” for fans. This entails providing exclusive VIP experiences and behind-the-scenes access, fostering a stronger bond between supporters and the club.

For instance, fans wearing player jerseys can expect rewards such as discounts or special offers, enriching their matchday experience.

The collaboration with Wov Labs also opens up opportunities for diverse initiatives, including limited-edition jersey replicas and fundraising events. By tokenizing jerseys on the VeChain blockchain, Empoli FC ensures seamless interaction between the organization and its fans, eliminating barriers associated with blockchain technology.

The introduction of tokenization technology marks a significant step for Empoli FC in embracing digital innovation to enhance fan engagement. This move aligns with the growing trend of integrating technology into sports to elevate the overall experience for fans.

As Empoli FC embarks on this groundbreaking journey, Wov Labs expressed excitement about partnering with them to support their vision for the future of fan engagement.

Other soccer teams have also been leveraging blockchain technology to further fan engagement. For example, in September 2023, Paris Saint-Germain and Crypto.com collaborated to launch seven NFT posters, created using AI tools, celebrating the French Ligue 1 side's matches.

At the same time, in October last year Tottenham Hotspur launched its own fan token with Socios.com, hosted on the Chiliz blockchain, offering benefits to club members including access to polls, predictors, and exclusive experiences.

Looking for your next crypto casino? Check out Mega Dice or FortuneJack!

Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

Similar News