Decentralized crypto casino Edgeless has recently introduced e-sports betting, yet another new product added to the platform to attract more users.
“By entering the ambitious e-sports gambling industry, Edgeless targets e-sports fans across Asia and all over the world, giving them an opportunity to bet on their favorite teams. This will open up new audiences and marketing opportunities for Edgeless and we’re very excited about this. Additionally, this will provide Edgeless with a competitive advantage as e-sports betting is still a niche business, especially in the crypto gambling industry,” says Tomas Draksas, co-founder of Edgeless.
E-sports has become a billion-dollar global industry which is different from traditional sports in that tournaments and competitions are held all year round. According to Statista, last year worldwide, there were around 400 million e-sports viewers and half of them were frequent viewers. By 2022 these numbers are expected to reach 650 million and 300 million respectively.
Southeast Asia is the e-sports industry’s fastest-growing region, with more than 9.5 million enthusiasts, Newzoo research shows.
“Currently we’ve introduced the beta version of e-sports betting. Players can bet on events related to the most popular games, including Counter-Strike: Global Offensive, Dota 2, League of Legends and StarCraft 2. Our goal is to test out the pier-mutual betting concept where the odds are calculated depending on the overall betting pool for each event,” Draksas says.
During summer the team plans to gather feedback and make improvements. Once it gains more traction, Edgeless intends to offer house odds, side bets, handicaps, and all the other features the betting community has come to expect.
Edgeless also plans to launch sports betting in the upcoming months.
Edgeless in numbers
This year Edgeless demonstrates stable user growth. MoM growth since December is 912%. Edgeless now has 8 unique games on the platform as well as the E-sports Betting BETA version, making it a strong, competitive platform in the market.
In a detailed blog post, FunFair discussed at length the challenges to onboard users to dApps.
“We can see plain as day where we lose people in the onboarding funnel, and much of the time it’s very early – at the start – the moment they’re asked to download a Web3 browser or wallet and to create an Ethereum account,” the team said in the post.
“We believe we could reach a lot more users for our dApp if there were far lower friction, no requirement to download or install anything new, and a UI that had a much more comfortable learning curve.”
To tackle the problem, the FunFair has spent almost a year building “an easy to use wallet that targets this significant onboarding friction”.
The result is the FunWallet, which FunFair says will run “in any web browser inside an iFrame, on any device, mobile or desktop, Safari or Chrome” and requires no plugin, download or install. In other words, users will be able to easily log into their FunWallet from their phone with an email and password.