Ukrainian soccer club Dynamo Kyiv has jumped on the blockchain trend and released a crypto fan token enabling fans to swap, exchange and amass a currency related to their favorite sports team.
Dynamo has teamed up with Moonwalk which specializes in establishing digital economies and spearheading loyalty programs for better engagement between companies and consumers or, in this case, sports fans.
To earn tokens, any potential stakeholder must participate in “social actions,” such as joining prediction games or social media for further engagement. Tokens can be spent, giving fans an additional incentive to try and obtain more.
There will be various perks to benefit from, including merchandise drops, participating in VIP events or specific discounts in-stadium once live sports are allowed again.
For the sake of ease of use, all tokens will be integrated into a mobile app and allow consumers to benefit from them both online and offline.
Dynamo Kyiv is not the first company to have engaged with fan tokens to boost engagement and make fans feel more included. Other tokens include $PSG and $JUV and Sorare's Bayern Munich's fantasy tokens.
There has been a strong demand for fan tokens and some of the world's biggest soccer clubs have responded positively. While a blockchain fan token differ slightly from the traditional crypto gaming experience, it's a great way to get involved.
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