Crypto Millions Lotto last year made headlines after signing a partnership deal with English Premier League football club Wolverhampton Wanderers. We caught up with CEO Sulim Malook to find out what comes next for the operator.
Please could you introduce Crypto Millions Lotto to our readers?
Crypto Millions Lotto is the world’s biggest bitcoin lottery where players play and win bitcoin. It is 100% online and fully licensed. To start, players need to deposit bitcoin on our site and then pick 6 numbers from 49 and 1 from 10. Each entry costs ₿0.00026. New customers get 3 free entries if their first deposit is ₿0.0020 or more. Draws are twice weekly on Wednesday and Saturday evening CET. The winning numbers are totally transparent because they are based on the results of the German National Lottery, which is televised and has been operational since 1955.
Last year, you signed a major partnership with Premier League football team Wolverhampton Wanderers. Could you update on how this partnership is progressing?
We have been the “Official Online Lottery Partner” of Wolverhampton Wanderers FC (“Wolves”) since November last year. When we were looking for a Premier League club, we wanted one that was crypto friendly, so Wolves were an obvious choice. The partnership is going very well and of course, Wolves are having an excellent season. Only yesterday, we started a social media campaign across to introduce their extensive fanbase across LATAM to Crypto Millions Lotto.
The recent launch of Walleto will smooth transactions to and from Crypto Millions Lotto. Why is this an important launch for the project?
Walleto is a key component of our lottery offering. Bitcoin transfers are costly and can take considerable time to complete. But players don’t want to wait. When they’re ready to play, they don’t want delays. And when they win, they don’t want to wait hours or days to collect. Transfers between Crypto Millions Lotto and Walleto take around 10 seconds, quicker than any other licensed operator. The wallet is essential in providing smooth transactions and an altogether better user experience.
How big an opportunity do you see in the lottery sector for Bitcoin-based operators?
The size of the market for bitcoin-based operators depends on many things. The value proposition, e.g. how big the jackpots are; the transparency, e.g. are the results based on a recognised lottery or an internal random number generator; the new customer offer, e.g. what’s in it for customers to try it out, etc. etc. Our view is that globally, lottery will migrate online – it is predominantly played offline at the moment – and when it does, it will be via a currency that circumvents the outdated practises of banks and card providers. That currency right now is bitcoin.
What is next on the roadmap for Crypto Millions Lotto?
We plan to add Chinese, Turkish, French, Ukrainian, Bahasa, Thai and Vietnamese to our sites as an addition to English, Spanish, Portuguese, Russian, Korean and Japanese, which are live today. Other than that, we intend to add more Instant Wins and Slots and increase the prizes in these games significantly.
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