Crypto exchange Uphold enters the Premier League

Uphold has agreed a sleeve sponsorship with Premier League newcomers Burnley 

Premier League newbies Burnley have agreed a partnership with Uphold. The Web3 financial platform will become the club’s official sleeve partner for the 2023/24 Premier League season following Bunrley’s promotion from the Championship.

As well as securing brand awareness through the sleeve partnership, crypto exchange, and card provider Uphold will see its branding lit up on LED boards at Turf Moor on matchdays.

Uphold was ranked the fastest-growing company in Silicon Valley by the San Francisco Business Times in 2022 and the partnership will also apply to the women’s team.

Burnley FC President Stuart Hunt, said:

“I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our Official Sleeve Partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years.

“There’s ample potential for the partnership and I’m delighted Uphold will become an Official Partner of our women’s team too – a key area of growth for us. We look forward to working together and introducing their brand to our supporters.”

Uphold CEO Simon McLoughlin, said:

“We couldn't be more proud to stand beside Burnley FC as they march back into the Premier League. 

“The Clarets embody grit and determination – climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run. 

“That’s the kind of spirit we at Uphold love. Vincent Kompany at the helm just adds another layer of excitement to this partnership.”

Uphold provides a user-friendly platform for buying and trading cryptocurrency and FIAT currency for more than 10 million customers on a global basis.

Crypto users can take advantage of the Uphold Card which allows them to spend BTC, XRP, and Ethereum anywhere in the world. 

The card is available in both physical and virtual form and offers no foreign transaction fees, low FX rates, and cashback of up to 4% on every purchase.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.