Cristiano Ronaldo to release fourth NFT collection with Binance

“Normal” NFTs will have a fixed price, while "Super Rare" NFT prices will vary

Portuguese soccer star Cristiano Ronaldo is set to launch his fourth non-fungible token (NFT) collection on the Binance NFT Marketplace on May 29. This release comes amidst ongoing legal challenges, including a $1bn lawsuit related to his previous NFT collections with Binance.

The new collection will feature highlights from Ronaldo’s illustrious career, offering fans digital memorabilia that captures iconic goals and significant moments. According to Binance, the collection aims to engage fans by taking them on a journey through Ronaldo’s soccer career. The exact number of NFTs and their pricing remain undisclosed, although it has been confirmed that the price for “Normal” NFTs will be consistent, while the “Super Rare” NFTs will vary in price.

Ronaldo’s partnership with Binance began in November 2022 with the launch of his first NFT collection. This collaboration has proven popular among fans, with rare items from the initial collection selling for nearly $10,000.

However, the venture has not been without its complications. In December 2023, a class-action lawsuit was filed against Ronaldo in a US district court in Florida. The plaintiffs allege that Ronaldo promoted and participated in the sale of unregistered securities through his NFT collections, which were marketed by Binance.

The lawsuit against Ronaldo claims that he used his extensive social media following to boost Binance’s reach and entice investors, many of whom were unaware they were purchasing unregistered securities. Despite these allegations, neither Ronaldo nor Binance have publicly commented on the lawsuit.

Ronaldo’s previous NFT releases had additional real-world benefits attached to them, like the chance for fans to have a kickabout with the celebrity.

One such example is an exclusive training session that Ronaldo organized especially for CR7 NFTs holders. The event was part of his collaboration with Binance. He led the NFT owners through some soccer drills and skill development exercises proving that NFTs are making an impact on how fans engage and interact with their favorite sports teams and athletes giving people not only digital benefits but real-life experiences.

Since being announced, this new drop has caused a huge stir across social media platforms as supporters and cryptocurrency fanatics alike eagerly await its launch. Binance has been heavily promoting the upcoming release.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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