Chiliz agrees K League deal

The partnership is designed to boost engagement between supporters and their favorite clubs and players in the league

Chiliz has agreed a multi-year deal with South Korea’s K League.

The partnership is designed to boost engagement between supporters and their favorite clubs and players in the league.

As part of the agreement, ‘K League Fantasy’ will be added to the Chiliz Chain. The fantasy league allows players to create their own lineups by collecting player cards and compete against other users based on the points assigned to each player card.

Yeonsang Cho, General Secretary of the K League, said: “At the K League we pride ourselves to be at the forefront of innovation, especially when it comes to providing our fans with the best possible experience. 

“We’re aware of the multiple ways that web3 technology can help us improve our offering. We are delighted to be partnering with the pioneers and leaders in this space, and look forward to working together to enhance the experience of our fans and grow our brand globally.”

Alexandre Dreyfus, Founder and CEO of Chiliz, said: “Korea has been a key country for us since the foundation of Chiliz. We have a huge community here, that’s why we’ve been following the K League for a long time now. 

“It’s grown a lot in recent years, but we believe that it has potential to grow even more, and we’re delighted to contribute to this growth through this strategic partnership that will allow the league to reach a much wider and global audience.”

Other partners in its football portfolio include Manchester City, PSG, Barcelona, Inter Milan and Arsenal. It also works with Italy’s Serie A and international footballer Son Heung-min.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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