FunFair-powered casino CasinoFair has unveiled as major new rebrand of its website as it aims to target a ‘new generation’ of crypto gambler, one year one from its launch.

The new, sleek UI is now live at CasinoFair.com, and is informed by player feedback and behaviour, which the operator notes differs significantly from traditional igaming.

The design is centred around the idea of ‘Player Power’, as it aims to hand control to the user. This includes highlighting its Guaranteed Fair technology, instant payouts and the way it maintains the player’s full custody of funds.

“CasinoFair has led the way in delivering premium blockchain experiences since its launch one year ago, and to build on this momentum we have listened to our players and delivered a rebrand that will serve this new generation of player far better,” said CasinoFair MD Lloyd Purser.

“The new logo, colourway and values of ‘Unrivalled Fun’ and ‘Player Power’ have all been implemented to appeal to a player who wants more from their casino experiences and see blockchain technology, and the fairness and innovation it brings, as the solution,” he added.

CryptoGamblingNews.com recently awarded the newly-rebranded CasinoFair a 9.5 rating, noting that it could be “the first of its kind to take decentralised gaming to the traditional player and a much wider audience.”

Trading added 50 percent to the value of FunFair’s market cap in September, as the platform fast approaches one billion $FUN in total wagers in the year since it launched.

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