CasinoCoin has struck a deal with innovative online casino operator Omnia Casino to launch a custom token that will power Omnia’s new loyalty and rewards program.

Players at Omnia Casino will earn tokens as they play, which sit on the CasinoCoin blockchain, and can be spent in a dedicated store.

The token will be fully branded and controlled by Omnia Casino.

“Innovation is at the heart of Omnia Casino, so we are delighted to be the first major operator to move its rewards programme onto the blockchain,” said Sam Hobcraft, founder of Omnia Group.

“We selected CasinoCoin to power our new token because its technology is faster, more secure and more scalable than alternatives that we reviewed as part of the selection process. As the blockchain for gaming, and with a team that understands this space, they are the perfect partner and we look forward to building a long-lasting relationship,” he said.

The CasinoCoin Foundation’s John Caldwell added: “Since we launched custom tokens earlier this year, we have seen forward-thinking gaming companies use the technology for very different purposes.

“Omnia Casino is the latest to find an innovative way to use our blockchain to deliver tangible, real-world benefits to its operation. By placing a custom token at the heart of its rewards programme we are able to help Omnia improve key metrics across the board, including security, automation and engagement.

CasinoCoin said that its blockchain can help operators increase automation and combat fraud across loyalty and reward schemes.

Several gaming companies have turned to CasinoCoin, known as the blockchain for gaming, to launch custom tokens. Earlier this year, eGamingFund launched its GFG token, and last week Cammegh announced the first stage of the integration of blockchain technology into its roulette wheels.

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