Blockchain.com has landed a sponsorship deal with Dallas Cowboys, marking the company’s first professional sports partnership and the team’s first exclusive digital asset partner.
The partnership was made possible due to a recent National Football League (NFL) rule change allowing teams a limited three-year sponsorship with blockchain companies. The promotion of specific cryptocurrencies or tokens will still be prohibited.
A statement explained that Blockchain.com’s marketing deal will bring branding opportunities for the crypto exchange, including signage within the stadium’s bowl, multi-platform marketing and club space at the Cowboy’s AT&T Stadium.
Both the Cowboys and Blockchain.com will work on the development of exclusive fan experiences available on the crypto exchange’s wallet app.
These will include opportunities to meet the players and VIP trips to the team's away games. The statement also said there would be a focus on teaching fans about cryptocurrencies in an “educational summit”.
Recently 13 NFL teams have announced multi-year marketing agreements with the fan token (tradable assets) platform Socios.
The teams include the Atlanta Falcons, San Francisco 49ers, Baltimore Ravens, Philadelphia Eagles, Cleveland Browns, Los Angeles Chargers, Chicago Bears, Los Angeles Rams, Miami Dolphins, New York Giants, Pittsburgh Steelers, San Francisco 49ers, the Washington Commanders and Tampa Bay Buccaneers.
Socios’ deals with the 13 aforementioned teams will be aimed at fan engagement and marketing purposes, building brand awareness for future league acceptance of fan tokens.
Although the rewards app has launched fan tokens for several European football teams including other sports and esports clubs, it doesn't currently have the go-ahead to launch fan tokens for NFL teams.
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