The company hopes to expand its payments and digital account services to attract users toward cryptocurrencies through cashback programs.
The new services offered through the Bitybank app will include payments, digital accounts and credit cards.
“Digital banking was a great success in Brazil. It is an extremely easy way to bring users to the crypto world with a full-service experience where they can buy, sell, withdraw, deposit, exchange for other assets, and experience DeFi, with the same ease of investing in savings”, said a Bitpreco partner Ney Pimenta.
Bitpreco is the largest crypto exchange in Brazil accounting for a total of 13% of all Bitcoin transactions made in the last three months.
The company believe that such a move will increase its user base by 50% even amid the current market downturn with the collapse of Sam Bankman-Fried’s cryptocurrency exchange FTX.
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