UK basketball team the London Lions has teamed up with cryptocurrency payment service BitPlay to enable fans to use crypto when purchasing merchandise and tickets.
The partnership will enable fans to use more than 100 different crypto wallets including Coinbase, Exodus Wallet and Trust Wallet when making transactions with the club.
The Lions have found themselves with bumper crowds recently, selling out the Copper Box Arena in London for the visit of Paris in the Euro Cup, with the sports’ popularity rising among young people in the UK.
BitPay vice president of marketing Merrick Theobald said: “The London Lions realise the potential for crypto to transform the UK professional sports industry, making payments faster, more secure, and less expensive on a global scale.
“Our goal at BitPay is to make accepting crypto a seamless process and increase adoption as we believe crypto is the future of payments.”
BitPay will work alongside the Lions as part of a long-term commitment to increase financial literacy and general awareness around cryptocurrency and effective money management.
777 Partners operating partner Jonathan Lutzky said: “We stand strongly behind the belief that sport is a vehicle for social impact in society, with money management and future facing financial literacy being some of the most important pillars.
“As a result, we’re really excited to see this landmark relationship evolve, enabling fans to transact with the club in a new way whilst also increasing awareness around cryptocurrency.”
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