Cryptocurrency exchange Bitget is now the official sponsor of Juventus Women.
Bitget has previously partnered with Juventus’ male counterparts with its logo appearing on the Italian giant’s kit sleeves.
Juventus Women was founded in 2017 and has won five league titles in that time as well as the Coppa Italia twice and Supercoppa Italiana three times.
Juventus chief commercial officer Tiziana Di Gioia said: “We are thrilled to partner with Bitget and share their commitment to promoting gender equality and empowering women in all industries, be it sports or digital technologies.
“As a leading football club, we know how important it is to provide equal opportunities for everyone, and we are proud to be associated with a company that shares our values.”
Bitget previously had a sponsorship deal with Turkish giants Galatasaray and World Cup winner Lionel Messi became a brand ambassador in October of last year.
The deal with Juventus Women was strategic as it will help to bring the crypto exchange's branding to a mass women's football audience.
Bitget managing director Gracy Chen said: “We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten the footballing record books.
“Sponsoring the Juventus Women's team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents.”
Looking for your next crypto casino? Check out: Bitcasino, Gamb.co or FortuneJack.