Binance bidding to beat backers to Inter sponsorship deal

Binance is hoping to replace DigitalBits as front-of-shirt sponsor for the Italian giants.

Binance currently leads a trio of potential Inter Milan shirt sponsors ready to replace DigitalBits.

Inter has been forced to look for a new suitor after blockchain firm DigitalBits missed several payments to the Italian club just months after agreeing a bumper deal.

However, Binance reportedly faces a battle with Chinese multinational electronics manufacturer Hisense and online gambling platform LeoVegas.

In November, CGN reported that Inter could be owed as much as €17m of the original €85m by parent company Zytara Labs just a few months down the line.

Hisense is flying high when it comes to football sponsorships having played a part in the 2022 World Cup which saw Argentina get the better of France in the final to life the trophy in Qatar.

The availability of such a high-profile football shirt is also tempting LeoVegas but any potential deal would need restrictions on Italian sides penning deals with gambling brands to be lifted.

Binance already has experience working in Italy’s Serie A having recently secured a deal with Lazio. The firm also boasts Cristiano Ronaldo as an ambassador following his multi-year partnership.

Crypto experts Binance currently operate the worlds’ biggest bitcoin exchange and altcoin crypto exchange in the world by volume.

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Written by David Kent

David has more than a decade of sports betting and sports writing experience working with some of the biggest names in the industry. He focuses on articles covering these subjects including how crypto is transforming sportsbooks.

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