Binance has struck a partnership with Ukrainian supermarket chain VARUS, which now allows the company to accept cryptocurrencies from retail customers.
This is part of VARUS’ ambition to help with the digitalization of the Ukrainian economy which was battered by the Russian war against the country that started in February.
The company will now have access to the Binance Pay Wallet which will facilitate payments and ensure that one of the biggest grocery store chains offers customers an innovative way of making purchases.
VARUS has more than 111 stores across 28 different cities. VARUS has made it possible to roll out the offer in some of the regions that are still under fire from Russian military.
Civilian infrastructure has also been actively targeted in places such as Kryvyi Rih, Dnipro, Kamianske and elsewhere, but VARUS has insisted on rolling out the payment option.
This is yet another step towards the digitalization of the Ukrainian economy which is a regional cryptocurrency and blockchain leader.
VARUS shoppers who wish to use digital assets to pay will need to download and install the Binance app on either their Android or iOS devices. Binance has worked on a number of similar projects elsewhere. For instance, the company launched a joint MasterCard crypto debit card.