BetConstruct and Fast Track boost player engagement in new partnership

Fast Track’s AI-driven CRM platform allows for real-time tracking of player behavior

In order to improve player engagement, BetConstruct and Fast Track have formed a strategic partnership integrating their advanced technologies. This collaboration will enable operators under BetConstruct to use the AI-driven CRM platform built by Fast Track that offers real-time data and personalized player experiences.

The goal of this joint venture is to optimize player engagement strategies, reduce time-to-market for new products, maximize retention rates through Fast Tracks’ Singularity Model and foster customer loyalty in general.

Never before has BetConstruct integrated any third-party CRM solution, so this move shows their confidence in Fast Tracks’ ability to contribute positively to customer relationship management within the online gambling space.

Gegham Yegoryan, CPO of BetConstruct, said:

“We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is more than a collaboration; it's a fusion of strengths, bringing together BetConstruct's comprehensive gaming and betting solutions with Fast Track's unparalleled expertise in player engagement and retention.”

Fast Track is unique because it can handle real data in real time and automate processes at scale so that each player gets a personal experience. Its main product “Fast Track CRM” can easily be integrated with gaming platforms, distribution channels or bonus engines. This means that operators will be able to run focused promotions as well as create dynamic personalized player journeys.

Simon Lidzén, CEO and Co-Founder of Fast Track, stated:

“Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry. Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”

When BetConstruct integrates Fast Track into their platform, operators will have an opportunity for instant setup where they can start accessing live feedback reports. With the help of those reports operators can then make decisions based on facts.

This not only reduces time to market but also provides the ability to improve engagement strategies. This is powered by an advanced AI system Singularity Model which helps to retain and increase player loyalty. The model does this by offering personalized content dynamically adapted for individual players at times when they are more likely to engage and through channels that work best for them.

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Written by Silvia Pavlof

Silvia has explored various forms of writing, ranging from content creation for social media to crafting movie scripts. Drawing on her experience as a journalist specializing in the gambling sector, she is currently investigating the impact of cryptocurrencies and blockchain on traditional gambling and iGaming.

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