Cryptocurrency sportsbook and casino Bet88 has entered into a sponsorship deal for the broadcast of the upcoming 2023 FIBA World Cup.
Bet88 – which accepts payments in BTC, ETH, and other digital currencies – has partnered with Cignal to cover the competition which takes place in Japan, Indonesia, and the Philippines.
A total of 32 teams featuring the sports’ biggest stars will feature in the competition and Bet88 has promised its users will enjoy ‘a handsome betting experience that takes it to the next level’.
A number of NBA stars are expected to feature for their respective countries in what is sure to boost the Philippines-based sportsbook with the league and sport as a whole so popular there.
The Philippines was the first Asian country to host a basketball tournament back in 1978.
It’s not the first time a sportsbook has agreed on a streaming partnership to unlock further revenue.
Fellow cryptocurrency sportsbook operator Stake.com streamed the English FA Cup third round globally after agreeing sponsorship deals with several lower league sides.
Cardiff City, Gillingham and Sheffield Wednesday all faced Premier League opposition in England’s biggest knockout competition.
Stake.com’s move into Football League sponsorship deals saw its branding adorn sleeves along with in-ground LEDs in three of the round’s most eye-catching ties.