Asus launches NFT platform

The platform aims to encourage “personalised” art in the metaverse using “photography, fashion and video”.

A Taiwanese laptop maker Asus has launched an NFT platform.

‘Art Black hole’, a platform for Ethereum-minted NFTs on the Asus metaverse, made its debut into the Web 3.0 space on Tuesday October 4.

The NFT program is powered by Asus’ cloud alongside artificial intelligence and is currently open to a select few artists.

Collectors wishing to purchase the digital art can do so with “fiat money” or in New Taiwan Dollars.

The company announced there is “no need to own any cryptocurrency” and “all you need is a cryptocurrency wallet”.

Asus senior vice president Mingjie Xie said: “The NFT platform will enable more people to create personalized characters, spaces, and even unattainable dream collectables in the metaverse through NFT by using content and IPs related to art, photography, fashion, audio and video, and games.”

While the platform doesn't support secondary trading, the company said on its website that a secondary market “will launch soon”.

Chief operating officer Joe Hsieh said: “Asus pays close attention to the latest developments of emerging industries, and we’re particularly drawn by the potential of the Web 3.0 industry.”

Many companies and organisations are making moves into the metaverse. Asus’ new venture into Web 3.0 follows additional Taiwanese firms such as its hardware subsidiary Ennoconn Corporation and Apple iPhone maker Foxconn.

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Written by Isabella Aslam


Isabella is an experienced writer in B2B and B2C journalism. Alongside crypto, Isabella writes and discusses the topics of relationships and psychology. Isabella holds a first-class degree in music journalism and often interviews electronic artists and DJs.

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