Why is a gaming platform launching a wallet?
FunFair Technologies is a blockchain gambling platform by trade. A B2B supplier at conception, it has evolved into a varied group with its own licensed B2C arm hosting successful blockchain casinos CasinoFair and CryptoCasino, while it continues to release visually impressive, real time games that rival tier one offerings in the traditional sector.
It is this B2C arm – which was first developed to demonstrate to potential operators the benefits of running a premium blockchain casino on the FunFair platform – that has delivered some significant learnings about this new breed of crypto gambler and these have been reverse engineered into the FunFair platform with encouraging results.
In FunFair’s communication around this pioneering wallet launch it talks regularly of the problems it has faced in carrying players throughout the onboarding funnel. Potential players have had to face too many hurdles through sign-up, identity verification, third-party plug-ins, such as MetaMask, all the way to funding their account and finally playing.
It’s clear this is a blockchain wide problem and not just one that FunFair has faced. But bravely, FunFair has decided to go about developing its own solution to ensure it can appeal to the widest audience possible and deliver fair, decentralised gaming to the masses.
FunFair’s co-founder Jez San OBE recently posted an in-depth blog on the thinking behind FunFair’s plans and the need for the whole industry to address onboarding as a priority and he mentions giving players a “smooth transition to blockchain experiences and benefits”, much as they do in the Web2 environment with the likes of YouTube and Netflix. This ambition will be music to the ears of blockchain advocates the world round, so let’s see if their first-generation wallet matches up to it.
Any device, any browser
Firstly, it’s important to note that the FunFair Wallet has been designed specifically for FunFair-powered casinos and its ERC-20 FUN token, and CasinoFair and Crypto Casino are both now live with it. It is not for general blockchain wallet use and is not recommended for long-held crypto storage or trading accounts.
The development team has prioritised functionality and access first, as opposed to other crypto wallets that play to heavy security layers that often confuse users and deter adoption. This is not to say that the FunFair Wallet doesn’t shirk on protection of funds. San points out that there is a balance between security and familiarity and that they’ve come up with a “robust security offering but packaged in an easy to use…browser and device-agnostic manner.”
It’s this latter point that’s perhaps the biggest selling point here in driving mass blockchain adoption. The wallet works on any device and any browser. So far, crypto wallets have been heavily focused on desktop and have little workings with mobile devices where most gambling transactions now take place.
FunFair has built the wallet to work inside an iFrame and so there is no need to add complicated plug-ins or install third-party apps that drag out the sign-up process, making onboarding slicker than the majority, if not all, of blockchain dapps out there.
Development on the FunFair Wallet has clearly been a significant piece of work, but the team see this as hugely worthwhile as this is one of the final pieces of the greater puzzle that brings their gambling experience in line with those at traditional online casinos.
It uses recognisable sign-up procedures such as email address and password combinations, backed by commonplace security tools like 2-factor authorisation which is now universally used. This, to some blockchain-maximalists, may fall short of the seed phrase approach but in our opinion, it is the right step forward to entice users while decentralised technology is still emerging.
Web3 designed as web2
When using the wallet, and how it incorporates with the wider sign-up process at a FunFair casino, it really is a breath of fresh air when comparing it to other blockchain dapps, as well as other blockchain casinos we’ve tried in the past. The user interface is intuitive and feels trustworthy with a premium, yet simple aesthetic that prioritises ease of use first and foremost.
We tried the wallet out both as a new user and with a previously held FunPass, the casino passport which was granted to players who had passed its KYC procedure. In both cases, the route to the game was far more like that of a web2 environment, while there also wasn’t any difficulty in transferring a MetaMask account to the new FunFair Wallet. In fact, FunFair has said that it hopes to integrate other well-known blockchain wallets alongside MetaMask in future, offering other funding choices to those who may be sceptical to use a wallet hosted by a casino.
The wallet itself offers the usual tools you’d require for a casino environment. Deposits, withdrawals and token transfers are all dated clearly so you can follow your winnings by the second. Other options available to the user are a choice of currency conversion, currently to US or Canadian Dollars, the ability to choose your blockchain signer, and the ‘Export Wallet’ function which allows you to take your wallet funds back to the likes of MetaMask and MyEtherWallet.
Security-wise, you can add secondary emails for account recovery and there’s no doubt this is much easier than hunting down that ever-elusive seed phrase, while changing passwords and tracking device activity and previous logins is also a given for a blockchain layman.
All in, the FunFair Wallet does what it sets out to do. It may look simple but there’s been some serious work under the hood to drag complicated blockchain process into a journey that someone with no knowledge of blockchain would be able to understand.
FunFair has been first to market with its casinos, many game launches, KYC approaches and the FunFair Wallet follows in true form. Yes, FunFair is a gaming platform first and foremost, but it’s not afraid to get its hands dirty and build a blockchain environment that puts the player first.
Blockchain gamers are sure to take to this approach. Perhaps more importantly though, traditional gamers with no decentralised experience may now see something they recognise, enticing them to the benefits of blockchain gaming with previously hurdles now removed.
Take note blockchain developers, mass adoption is achievable, and FunFair are leading from the front, one roll of a dice and one turn of a card at a time.